What is Variable Data Printing?
Variable data printing (VDP) is a digital printing option that allows you to create marketing materials such as postcards, business cards or multi-page catalogs that are customized for your recipients to receive a more personalized direct mail piece.
VDP digital printing offers flexibility of design during its press run, that allows text, graphics and redeemable barcodes within each individual printed piece to become interchangeable as needed.
With the ability to communicate on a unique level that is custom tailored for your consumers, variable data printing empowers your marketing campaign and gives your recipients a more impactful experience.